The St Louis Business Journal has a link up (courtesy of the Des Moines Journal) on the impact employees have on your marketing efforts.
Scott Clark asks if a company's image is tarnished by its employees.
Do you work hard to ensure your business portrays a polished, professional image? You may have a great location, an attractive well-lit building, and your advertising may also be very polished. However, the moment of truth is when a new customer calls on the phone or walks in the door.
This is known as first contact, the instant that customers initially connect with your employees. What they hear, see, and experience during first contact will profoundly shape their perception of your business.
This is nothing new to any business owner, but the concept of employer branding is one that isn't quite as easy to understand.
Everyone gets that the way employees treat customers affects company reputation. But how many companies get that the way they treat their employees has a direct effect on their marketing?
Employer Branding is the use of your employment process to hire, attract and retain the best employees. Positive Branding has a multiplier effect on your regular marketing, as stories about the way you treat employees merge with your multichannel marketing efforts.
Good employee relations also translate to higher and less volatile stock prices, or at least that's what Watson Wyatt discovered in a 2005 study.
According to the findings of the 2004/2005 Watson Wyatt WorkUSA® study, the financial performance of organizations with highly favorable employee attitudes is typically nearly four times better than the financial performance of companies with poor employee attitudes. Even more important, the study shows that organizations with highly favorable employee attitudes better withstand economic and other crises.
It makes sense that good employee relations leads to better work efforts and better reputations. S how do you provide a kickstart to your latest efforts to make your company the employer of choice?
Well, you could start a blog for one.
Check back soon for two white papers on how to start a recruiting blog, whether you are a corporate recruiter or a third-party staffing firm.
