Reasons to Start Blogging on Your Career Site.

From Duct Tape Marketing, Bill Balderaz reporting on the Word of Mouth Association conference.

76% of consumers don't believe advertisers.

68% of consumers believe the words of someone, "just like them"  (up from 22% in 2003.)

Source: WOMA pdf

 

Here's my pitch to every person who calls my company about blogging:

No one believes anything they read on a company website.  You know that the first place people look to find information on your company is your website.

Knowing this, Do you think the best way to approach jobseekers is to make them think you're lying to them?  That's what traditional careers sites do, and it's why they are always going around you to get to your managers.

Can you blame them?  If they have the perfect resume for a job, they have only a 10% chance of a human looking at it."

In case you're not clicking on the link, here's what C.M. Russell cites:

 

Sullivan tells of a study where researchers took a job opening and wrote 100 perfect resumes for that opening. Then the researchers added 10 percent more information to the resumes. Of those resumes, only 12 percent were picked up by the tracking system as qualified. This means that even if you are the perfect candidate, if you submit your resume blindly to a large company, there is almost a 90 percent chance that no human will ever see your resume.

Blogging is not the only solution, but it should be worrisome when no one believes what you're writing on that expensive corporate site.