Blogs Aren't Always Serious
I often spend my time showing the useful business aspects of blogs, but the original uses of the blogs were often far more humorous and better suited for late night browsing than 9-5 searching.
The, well, the oddity of the human condition is best seen in blogs, where talents you never thought existed come to the forefront.
Take for example, these two blogs, Slacker Manager, and Eccentric Employment. There exists, in this world, people with both the time and inclination to put slightly amusing anecdotes on management and the occasional odd job up on a website in excruciating detail, and these two sites generate more traffic then most serious business sites. Maybe that is an indictment of the internet in general, but I find it comforting to know that some people just don't take work that seriously.
Eccentric Employment searches out job postings that might seem, odd.
Slacker Manager actually has more of a purpose, which is to show you how to do less at work by utilizing tools.
It warms my heart to see the success of these two sites. See, you really can be successful at blogging - as long as you know what your goals are. Business sites looking to build traffic and buzz might consider what it is that these sites offer.
(hint: they're unique, personal and authentic. They give you something no one else does).