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Durbin Media gets a nice little plug from the Small Business Review in an article on thought leadership blogging.
I was contacted by Gary Stern, on a tip from a Chicago reader, and we had the chance to talk a little about why businesses should be blogging and how it made a difference in my career.
CM Russell is also quoted, and does a fine job, but then he always does a fine job.
Thank you to that unidentified Chicago reader.
A Tech Crunch Story has is that PayPerPost.com (they get no link) has purchased Performancing Partners.
I was dabbling with the Performancing service, but any association with PayPerPost in my mind is not worth the hassle.
They have been dumped from my list and off the blog. It's no big loss for them, as I just recently signed up and haven't made an effort to utilize them, but I wonder how many people discount a blog or blogger based on their advertising choices?
Making money off a blog is fine - but far too many bloggers sell themselves out cheaply and with a negative result.
Two very talented writers, Dean Esmay and J A Eddy have put out a new book based on a blog they have been writing for some time.
Methuselah's Daughter is sure to please, and congratulations, Dean and JA! Zsallia was one of my all time favorite characters.
Check back next week - I have one more project to complete and then it's holiday!
Merry Christmas, everyone.
A quick note - Salary.com has a new feature they've placed at StlToday.com (that's the local paper). Check out your salary range.
Is anyone who posts using the Blogger.com system having problems posting this week? It won't publish our brandstorming posts.
The following is a Blogswap article from Alexandra Levit.
Two and a half days a week, I work from home. I‚ve had the opportunity to do this full time, but I haven't. This baffles some people to no end. Wait, they say. You are actually choosing to dress up and go to an office instead of sitting in front of your computer in your PJs? Why on earth would you do that?
People who have typical 9-5 jobs tend to think of telecommuting as the holy grail of work situations, but the truth is, until you‚ve tried it, you have no idea whether you would actually like it or not. You also don‚t know if it would even be productive. See, it takes a particular sort of person to be effective working from home. Because no one will be looking over your shoulder to ensure that your tasks get done, you have to be able to set your own deadlines and be disciplined about adhering to them. You have to be willing and able to focus, ignoring potential distractions like the TV or the Xbox. And you have to be okay spending lots and lots of time alone.
If you are in the cities of Seattle, Kansas City, or Charlotte, be sure to check out the other local recruiting blogs I have started.
It's all about finding Kansas City Recruiters, Seattle Employers, and Charlotte Jobseekers (mix and match those terms if you will) and providing them a place to broadcast information about online employment.
Kansas City, MO and Kansas City, KS
Seattle, WA
Charlotte, NC
The blog posts are all original - this is not duplicated or syndicated content, but it is more targeted at the nuts and bolts of recruiting and local talent. Be sure to contact me if you live in one of these cities and have a blog.
-Jim
I've been having some problems with my jim@recruiting.com e-mail address, so I've deleted it from my e-mail accounts and will work exclusively on the jdurbin address for durbinmedia. If you currently send me mail at the recruiting.com address, please update your files.
This is purely an internal e-mail decision.
This is an excerpt from a speech I gave at the AACE Fall Conference.
There are a series of five mistakes we as recruiters make when we first try to tap into online communities. We'll cover those mistakes and then turn to best practices.
The Top Five Mistakes:
Mistake #3 Trying To Be Hip
Using the word hip probably wasn’t the right word for today’s college
graduate, but it does illustrate something. I’m not a college
graduate, and if I walked around telling everyone the conference was
“church,” it wouldn’t go over too well. Church is supposed to mean
good, excellent, as in, you’re preaching to the choir.
I don’t want to call out any companies, but there are plenty of examples where executives try to rap, or dress in street clothes, or come up with crazy characters that are really supposed to connect with a younger audience. I recommend against it. The truth is you don’t have to be hip to get your message across, and the chances of being seen as cool are far less than being mocked. Try to build brands and ideas that would work for any generation, and you’re in good territory.
You can use the new multimedia to connect to your audience. In this case, the medium is the message. Using video, or blogs, or MySpace is connecting with them – there is no need to go overboard and risk an embarrassing mistake.
Continue reading "Mistakes Recruiters Make In Social Media" »
If you are an executive recruiter in St. Louis and specialize in placing sales people, I have a contact for you. Shoot me a note at jim@recruiting.com.
