I was talking to Rob Humphrey yesterday, when the idea hit me on how to bring free job postings to St. Louis. The key is independent channels for each kind of job category. Java developer, SQL DBA, HelpDesk, SAP.
If companies get place their jobs in one specific channel for one specific area, at no cost, would they do it?
I think they would. So what I'm going to try to accomplish is to set up some of these channels here on StlRecruiting.com, and make them available for free job postings. As they are set up, any company wanting to post job ads will be given a author posting to do so. The number of jobs you can post are unlimited, and there is no cost. The only moderation I will use is making sure jobs go to the right places.
Free SEO, free jobs, and I'll make sure these jobs end up posted nationally. How's that for a deal? So how do I monetize it? Branding. While job postings are free, companies interested in going further can buy space on the jobs blog to put their logo, and I'll also toss in an interview or two on this blog to help their traffic and site SEO.
I figure a logo can be bought each quarter, with a cost of $250 a quarter for your logo and direct links to your website. Compare that to the cost of posting one job in the Post-Dispatch ($350), Monster ($425), or Careerbuilder ($419). I'm going to build these this week, and launch the first channel February 1st. Interested parties should contact me at jdurbin@durbinmedia.com.
