CareerBuilder spent some good dough on the Superbowl, and followed it up with a PPC web campaign for those searching for the ads.
A link to the CareerBuilder Video Ads.
t's a clever campaign by CareerBuilder, and they make it easy to spread on the web. Search CareerBuilder Super Bowl Ads and you get PPC campaigns driving you to the careerbuilder site. Combine this with the success of Monk-Email and you have a clear winner in the funny category of themajor job board advertising wars.
Don't leave out Monster - yes, their foot in the door flash game was a clunker, but Monster's advertising campaign was about hope. The question is which is a more effective job board strategy - calling your current workmates monkeys and jungle savages, or suggesting that somewhere, the promise of a new job is just waiting for you to grasp.
Today we are talking about clever commercials - but in the future, my question is where will jobseekers go to find a job. Which brand, if you will, is the one that makes you do more than sit in your chair and laugh?
The Promotion Pit Link Video. (With embedding disabled?)
