Yum Brands is looking to hire a social media consultant as well. Don't know Yum Brands? They're the people behind KFC, Taco Bell, Long John Silvers, and Pizza Hut. (By the way, the best Long John Silver's in the Country is in Hannibal, MO).
The recruiter, Sarah Beauerle, has been on several social media blogs dropping her name and asking for referrals (Very smart of her to target Nathan Gilliatt).
Sarah has the hiring manager answering some questions, but here is her job posting as found on Crunch Board.
PURPOSE OF JOB:
The new position plays a key role in leading the company’s overall
corporate and brand communications digital strategy in the public
relations function. Specifically, this position will set the strategic
direction for all internet communications including proactive and
crisis management to promote and protect brand image using a blend of
traditional media and CGM experience. Responsibilities include creation
of pro-active, innovative and creative annual plans for activities that
span the entire spectrum of Consumer Generated Media, blogs, podcasts,
RSS Feeds, social networks, social media technologies - as well as
traditional public relations communications materials (press releases,
Q&A’s, b-roll, video production, etc.). The role performs
technical/creative activities on the internet and those related to web
site. The individual will work with Yum! PA and the brands to identify
issues management topics and to monitor and manage those messages
online. The position will also provide on-going best practices and
education to continually improve the company’s CGM/on-line presence.
JOB FUNCTIONS:
- Lead strategy and execution for internet communications spanning
pro-active, brand-building and crisis management activity. Use blend of
PR communications skills including media relations and on-line
strategic and technical expertise to create overall internet plans and
employ tactics.
- Responsibilities include creation of pro-active annual plans for
activities that span the entire spectrum of Consumer Generated Media,
blogs, podcasts, RSS Feeds, social networks, social media technologies
- as well as traditional public relations communications materials
(press releases, Q&A’s, b-roll, video production, etc.). Help drive
creative Buzz and WOM to cut through the clutter. Write materials and
execute plans.
- Work with Yum! and individual brands on developing online media plans to compliment the traditional PR plans.
- Manage monitoring tool for regular analysis, insight and action
steps. In addition to pro-active plans, create clear, formalized
process for early identification and rapid response plan.
- Perform technical/creative activities on the internet and those related to web site.
- Conduct and cascade on-going best practices to continually improve
CGM communication. Conduct regular reviews of CGM-activity to ensure
optimal experience for internet/web site customers.
- Continually increase organization knowledge about CGM through presentations and teaching.
- Measure on-going activities and their effectiveness – use ROI measurement tool.
- Responsibilities also include traditional media role such as acting
as spokesperson, writing press materials, creating b-roll, etc.
Requirements
EDUCATION:
- Bachelors Degree, ideally in journalism, marketing, technology or telecommunications. Masters or MBA preferred.
EXPERIENCE (and other qualifications)
· Possesses professional experience in communications field – public
relations including internet/CGM-related. Track record of leading
successful on-line PR communications strategies that blend strong media
relations skills with internet skills (pro-active, crisis plus web).
· High expectation for in-depth knowledge of traditional media
relations and CGM including setting strategy and ensuring flawless
execution of tactics. Experience developing pro-active CGM PR plans
that deliver results.
· Experience with traditional media relations, spokesperson duties, creating annual plans, etc.
· Deep understanding of consumers and their needs.
· Leader and strategic thinker – creating vision for future.
· Outstanding judgment and ability to react effectively and strategically during crisis.
· Broad understanding of public affairs issues, consumer trends and competition.
· Demonstrated creativity and innovation with Buzz/WOM.
· Understanding of the total business and how communication will have a
direct impact on driving results and building the culture.
· Team player working with brands and cross-functional departments.
· Excellent communication skills (written/verbal skills including public speaking).
· Results-oriented – ROI Model for on-going measurement to show impact of activities.
· Avid learner – always seeking new and better ways to improve processes.
