CareerBuilder is the number one job board in the world. They got there on the strength of an ad campaign developed by Cramer-Krasselt. You all should remember Monk-Email, which if I understood correctly, was partly a St Louis creation (a woman who worked on the account was at the latest St Louis Interactive Community meeting).
Cramer Kesselt and CareerBuilder had a bit of a falling out when CareerBuilder decided to put the ad account up for review after the SuperBowl, purportedly after a snap poll on a website failed to give the Office-Jungle Wars theme the top spot.
Cramer Kesselt was so angry at this, they told CareerBuilder to get bent, and fired their client. Since then, Cramer Kesselt has been doing quite well (as reported by Jeremy Mullman in AdAge).
Careerbuilder, who apparently has no shame, is still running the commercials. I just saw "Performance Review" on Fox for the St Louis/San Francisco NFL game.
The "It's A Jungle Out There" commercials are all at the Careerbuilder website. I personally like them, and they've really grown on me for their cleverness. It's another brilliant take on the brutal nature of client/employee relations.
I'm just surprised that Careerbuilder is still running them. I know they paid for them, but what kind of agency is going to work with them in the future? And kudos to Cramer Kesselt. Firing clients who don't appreciate your work is a sign of strength.
