How To Use Google To Get Found As A Candidate
Jim Stroud has a neat article up over at the Job Search Strategist on the value of candidates using adwords to get themselves found by recruiters. It's downright ingenious.
"Google has a cool tool call “Google Ad Words” that allows customers to advertise based on the search terms a Google visitor uses. Translation: You can advertise your resume at the top of the search results! “Whoa, hold on a minute there Sparky!” you say, “Advertising on search engines is expensive isn’t it?” To which I would reply, “Not really, 5 dollars is all it takes to get started.”
Now, while you are blinking your eyes in utter amazement (or, at least with mild fascination), let me give you the highlights of this most wonderful jobseeker tool.
Jim gives us the lowdown on what Google Adwords is, for those who aren't familiar, and walks you through an actual use of PPC (pay per click) that should help you increase your exposure for getting a job for as little as $5 a month. That's some pretty smart recruiting.