GIMA Event: Audience Targeting

GIMA always has the best networking events in St. Louis. Relevant panels, good location, and a good mix of people from outside St Louis.

They're covering audience targeting, and we're hearing more about online/offline integration- which is both scary and great.

It appears that results really can be tracked, as evidenced by a story about determinig how many rolls of paper towels were sold from a campaign.

Not much on Web 2.0, despite a dead on question from Brian Cross about tracking social media. They're still focused on email marketing and other ways to message based on cookies and IPs.

The Motrin moment makes an appearance - the question is whether they targeted the audience. The panel blames the focus group. Follow morenon http://Twitter.com/smheadhunter or hashtag #gima